"Technology can at best help us identify our target audience and gain insights into customer behaviour and purchasing decisions " Aakanksha Bhargava of PMR
Bhargava agreed that automation, deep tech, and machine learning were vital in supporting large-scale as well as medium-scale businesses, particularly to identify customers.
Over the last fifty years, the Micro, Small, and Medium-Sized Enterprise (MSME) sector has grown to be a very active and dynamic sector of the Indian economy. The MSME, with its effective, efficient, flexible, and innovative entrepreneurial spirit, also contributes significantly to the growth of the economy. Transforming the horizons, MSME’s have been making their own impact and proving as strong as ever in the Indian Context.
Adopting and demonstrating a commitment to accountability benefits not only the organization but also individuals, business partners, society, and regulators.
"The company has moved more than 5,000 households within India, 8,000 families abroad and more than 1,00,000 laptops and desktops to ensure business continuity. As a result, it has achieved the revenue target of Rs 100 crore in FY 2021-2022," the company said in a statement.
Despite the many challenges being faced by MSMEs as well as difficulties arising out of the pandemic, we are excited to achieve our Q1 target," company's CEO Aakanksha Bhargava said.
Ease of Doing Business for MSMEs: The third story of this three-part series celebrating women entrepreneurs on the occasion of International Women’s Day 2022 is of Aakanksha Bhargava who runs Gurugram-based PM Relocations that offers packing and moving services, vehicle shifting, storage, and more. Even as Covid pushed businesses to enhance digital engagement, it had also tested the determination of entrepreneurs to survive. Having served corporates like Airtel, Aditya Birla Group, Bajaj Finserv, Indigo, Bosch, ITC, actor Swara Bhaskar, and more, Bhargava was out of business during Covid much like other entrepreneurs across sectors excluding essential items as the government had restricted movement of goods and vehicles. Started in 1986 by Bhargava’s father, the business, which had shifted more than 2.5 lakh homes, suddenly became redundant.
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Also sharing her experiences, Aakanksha Bhargava, CEO of PM Relocations tells us that her entire journey is a testament to the fact of facing and overcoming the gender bias. Because the business that she is a part of is a male dominated one, where the prevailing viewpoint is that men do better in it as it is their area of expertise.
“In the initial days, during visits to Bangalore for pre-move surveys, I was often asked as to how I would do this job alone, whether the packers would listen to me and that I was too young to be doing the surveys. Similarly, I had to face apprehensive customers who would ask if I would be doing the pre-move survey correctly and that they would have expected a man to come and do this for them,” she shares.
Read the complete coverage here: https://rb.gy/3kfivm